Universities and industry partners bring distinct objectives and capabilities to research consortia. While these relationships offer the intrinsic opportunity to leverage research for societal and stakeholder benefit, outcomes often sadly lag expectations. The recent pandemic demonstrated both the need and the possibility for alternative approaches to generating impact. This webinar will explore these challenges and the associated new opportunities for reinvention.  Andrea Belz, Vice Dean for Transformative Initiatives at the USC Viterbi School of Engineering, will be joined by Ignacio Sierra Ruiz – World Wide Innovation Program Manager (Value Add Services) at IBM and Glenn Llewellyn – Vice President, Zero-Emission Aircraft at Airbus for a candid conversation on this important topic.

In keeping with the vibrant and highly interactive nature of the GEDC Industry Forum since its inception, comments, questions and interaction with our audience of peers is not just encouraged but expected! We are grateful to our partners for their support which has enabled this series to take place.